The event is accomplished using a relay race style run. Starting in Charlottesville, the brothers from the University of Virginia will run the game ball towards Lynchburg. Once they reach Lynchburg, brothers from Virginia Tech will take over and carry the ball the rest of the way to Blacksburg. The ball is run by one brother at a time and each brother runs about a mile before handing off the ball to the next runner. Participants are carried on a tour bus that follows the runners along the route. For safety, police escorts have also been set up along the entire route. This year's buses will be provided by Abbott Trailways Bus Lines, based out of Virginia.

Once in Blacksburg, the ball will be run through town and then taken to the stadium for the check presentation. In the stadium, members of the run will present a check to the representatives from The V Foundation for all the money raised that year. The check presentation ceremony will take place either before the game, or during half time, so be sure to get to the stadium early to show your support.

For more information about the route please visit its page at this site.